Meet Coach Xavier
Xavier Nunag is a father, coach, and leadership voice in Philippine sports. With over 20 years of experience across the PBA, UAAP, and grassroots levels, he’s helped shape athletes from the playground to the pros.
He coached with teams like Purefoods, Meralco, Ateneo, and San Beda, and served as UAAP Commissioner and President of Coach E Basketball School—mentoring thousands of young players nationwide.
Xavier is the author of Unseen Wins and creator of Color Her Confidence, a sports-themed coloring book for girls. He continues to build tools that empower athletes, parents, and coaches.

Latest Articles
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Unseen Wins on Amazon
Published on Jul 07, 2025
In a world obsessed with wins, highlight reels and stats. THE UNSEEN WINS offers something different. Coach Xavy shares what truly matters in youth sports --- the values, behaviors and moments we ...


Not all wins are on the scoreboard
Published on Jul 07, 2025
"Not all wins are on the scoreboard" is a powerful reminder that true victories often happen off the record — in resilience, growth, sportsmanship, and character. It highlights ...